Like Beastie Boys

I cannot really commence to imagine what a lingerie variety influenced by the Beastie Boys might look like.

The store label She & Reverie simply borrowed the name of the Beasties’ largest hit for their own newest photo picturebook, No Sleep ‘Til, that showcases pieces from its two most current selections.

But there’s an additional motive for the reference point: S& R creator Quinne Myers dons her love of Brooklyn happily, a fact that’s apparent in any sew of her really lady selection of underwear, bra and panty set, skirts, sun dresses and a lot more.

She & Reverie is one of many indie nighties brands that has sprung up in Brooklyn over the earlier couple of years and whose creative designers prowl the yard sale, outlet and midtown clothing section for elements and ideas.

S& R’s logo reads “Delicately Crafted in New York City” - it’s sewed on their labels - and it’s as much of a sales pitch as a mantra. Quinne is excited regarding the Made-in- NYC attire production movement, and willing to explain its far-reaching rewards.

“ Production in NYC has so many benefits, ” she published in a blog site post. “I can go in person and be sure a garment is being made to our high quality specifications; many producers can operate with our modest requirements; and typically, there’s a two-week delivery from the time the plant gets all the supplies and styles to the time we can pick up completed clothing.

But that is just the begin of her point.

She moves on to assess the actual expense of supplies and production in NYC clothing with many produced in China or Bangladesh, illuminating the dreadful mistreatment of clothes workers in these nations.


“ Apparel is absolutely not a device like gadgets or cars, ” she says. “It doesn’t get in to an computerized machine and come out ready-to-wear; everything is still created by the hands of staff at sewing machines.

“That’s the reason why acquiring ethically-manufactured items is so important: despite of how much you spent for it, each single product of apparel you’re wearing today was built by the hands of other people. ”

Those $10 knickers you acquired through a local mall chain, she says, cost 10 cents OR LESS to produce, with workers gaining scarcely 2% of your purchase price. By contrast, equivalent under garments made in the USA and selling for an average $33 come back 11% of their cost to workers.

Knowing the worldwide market and human influences of North west consumption is fast becoming an significant responsibility of citizenship for many of us fortunate enough to live here. And Quinne’s post is a must-read for anyone who was moved by the terrible incidents at the Rana Plaza garment factory - and who feel incapable or too ill-informed to make far better purchasing choices in the future.

Now that I consider about it, perhaps the subject of She & Reverie‘s new picturebook means something else. Perhaps it implies: No Sleep ‘Til Your Conscience is Clear.

No Sleep ‘Til was shot by Franey Miller in Brooklyn. The lookbook can be seen here on the She & Reverie website and items feature are available in their online shop.

You can see some of these gorgeous underwear here.